In Jakarta, there is a couple that likes to criticize people in how they are chosen to wear. They have a same thought that a branded stuff with unreasonably price does not always make you look good, they thought the people just buy them for their famous brand. So they think “why do have the people, have to spend a lot of money if they can have a reasonably price for a similar good quality.”
We focus on pattern, detailing and fabrics that we choose for the people to be fashionable and affordable. They come from a different background, but they have a same passion in business and fashion. They decided to make something new in fashion industry, as their different background as a Doctor and Designer they have made REI.
REI is established itself as a brand known for their quality, fabrics and models for every piece of their goods. We focus on pattern, detailing and fabrics that we choose for the people to be fashionable and affordable